Saad Raja discusses what you have to keep in mind when designing for startups.
Startups have recognized the need for exceptional designs to promote the growth of their companies which is why more and more startups are looking to hire web designers. Designing for a startup can be a tough job, and designers need to keep in mind the following to be fully prepared to encounter this task:
1) What does the startup expect?
Startups are not only searching for colors and buttons on their websites but rather seeking for the strongest solution to reach their target audience, increase their sales, and overcome the market competition. When designing for startups, you need to find the perfect idea that combines their expectations and your concept of great design to reach a win-win situation for both. It is essential for you to provide phenomenal designs to startups as it is their first impression on their web audience.
2) Main elements of a startup design
For you to create the approach that all startups have in mind when recruiting their designers, you need to keep in mind the following elements:
- Product usefulness
- Product understandability
- Long-last effect
These essentials might not contribute to creating the beauty of the website but will constitute a strong approach making an impact on behalf of the startup; exactly what the startup was looking for.
3) Surviving the design process of startups
For guaranteed success when associating with a startup, you need to remember a few tips to make your experience worthwhile and not disappointing for yourself.
- Defining your objectives
When you present yourself as a designer to a startup looking for professionals, make sure that you showcase your objectives in detail and quote the rate you are looking for. If you remain ambiguous about it, you might end up working on a rate that does not match your potential. Also, outline that if the startup decides to change its direction after you began work on the project, you will be compensated monetarily for adjusting the consequent change in design.
- Knowing to counter chaos
Work environment in a startup is mostly chaotic and indecisive causing discomfort to designers working for them. Once hired to work for a startup, you need to display exceptional ability to stay calm in such situations and use problem-solving skills to normalize situations.
- Know that they want every spent penny to pay off
When you know that the startup is not financially capable of doing a lot, you need to broaden your skill set and maximize the offered user experience. Before creating your design, get to know your target audience from the client as much as possible. Completely identifying the target audience will give you a competitive edge in creating a more high-converting design which best suits the need for startups.
This is a Guest Post by Saad Raja who is a UI/UX Designer.